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Auto Smarts 4 U is a broadcast program that specializes in educating consumers about the ins and outs of the automotive world. Each week, a 2-hour broadcast will focus on a particular area of the consumer automotive industry. Auto Smarts 4 U will include an interactive website that will offer instructional videos, question-and-answer ability, logo links to advertiser websites, and episode segments. Auto Smarts 4 U will be targeting automobile owners, as well as those persons who are interested in purchasing a vehicle. Our target market for this venture are adults 18-65. Our purpose is to educate the consumer on everything from car care to insurance advice, as well as build a rapport between the potential car buyer and the car dealer / salesman.


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